Hermosa – Ecommerce Redesign

Redesign Projects with Adobe XD of Redesign desktop and mobile screens. 

focusing on the branding and the joy of buying underwear online. 

Link to Hermosa.co.il

 

Work Process

Making sure the platform meets users needs and wants

Project Purpose

 

The purpose of redesigning the e-commerce website is to enhance user experience, infuse stronger branding elements, and introduce elements of enjoyment. The goal is to create a delightful shopping experience that encourages customers to return for purchases and enthusiastically recommend the site to their friends.

Target Users

  1. Women of Various Age Groups:

    • Interests: Fashion, beauty, fitness, and wellness. Engage in activities like yoga, pilates, and socializing.
    • Shopping Habits: Regular online shoppers who prioritize quality and brand reputation. Value convenience and personalized shopping experiences.

  2. Young Adults (18-30 years):

    • Interests: Fashion-forward, influenced by social media and celebrities. Active on platforms like Instagram and TikTok.
    • Shopping Habits: Seek out trendy and exclusive collections online. Enjoy sharing purchases and lifestyle on social media.

  3. Fashion-Conscious Consumers:

    • Interests: Follow fashion trends closely, attend events, and appreciate aesthetics and style.
    • Shopping Habits: Prefer reputable brands known for quality and current fashion trends. Integrate lingerie into broader wardrobe updates.

  4. Consumers Seeking Variety:

    • Interests: Self-care, personal grooming, and sustainability. Value versatile wardrobe options.
    • Shopping Habits: Look for diverse styles, colors, and sizes online. Appreciate detailed product information and ethical production practices.

  5. Online Shoppers:

    • Interests: Convenience of online shopping, seeking new brands and products. Engage with online communities for recommendations.
    • Shopping Habits: Comfortable with online purchases, prefer user-friendly websites with secure transactions and transparent policies. Appreciate personalized shopping features.

  6. Brand-Conscious Consumers:

    • Interests: Follow influencers, attend brand events, and value brand prestige and innovation.
    • Shopping Habits: Prefer established brands with heritage and exclusivity. Willing to invest in premium products and limited-edition collections.

Where They Shop:

  • Online Platforms: Prefer seamless shopping experiences with detailed product information and customer reviews.

  • Social Media: Engage with brands on platforms like Instagram and TikTok for product discovery and trends.

  • Specialty Stores: Occasionally visit for personalized service, popup stores or exclusive collections.

Home Page Redesign

The main change we made to the homepage was to streamline the header and navigation bar, giving them a lighter, more youthful appearance that aligns with mobile design principles.

improving search results and products view

We’ve refreshed the design to be vibrant and youthful, prioritizing an exceptional user experience. Users can now quickly view products, select colors, and choose sizes seamlessly, even outside the product page.

Highlight value proposition and branding

Presenting in a very intuitive way: who we are as a brand, our beliefs, reasons to buy from us, and our clear value proposition that resonates with users.

Sign in / Log in improvement

We’ve enhanced the login/sign-in process with seamless social media integration, ensuring easy access to user accounts in a user-friendly manner. This aligns seamlessly with the rest of the ecommerce site’s functionality, providing a consistent experience across platforms.

 

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